![]() Srinivassan also shared his thoughts on the future of collaboration, highlighting the role of artificial intelligence (AI) and virtual reality (VR) in transforming the way we work. The Future of Collaboration: AI and Virtual Reality Customer collaboration tools that allow businesses to connect and engage with their customers effectively.IT systems that ensure data security and manage digital assets such as software applications and devices.Collaboration tools that facilitate communication and teamwork among employees.Key technologies mentioned by Paddy include: To address this, companies should invest in user experience and prioritize onboarding, security, and seamless collaboration. These behavioral changes can prove challenging, especially for managers who have spent decades managing in-person teams. This involves introducing small changes, like ensuring everyone has the same meeting “real estate” and using virtual facilitators to include remote attendees in the conversation. When it comes to the process and behavioral aspects of remote work, it is crucial to level the playing field for all employees, whether they are working remotely or in-person. He emphasized the importance of having specialized tools that cater to specific needs rather than settling for shallow, one-size-fits-all solutions. Srinivasan points out that essential capabilities for hybrid work include nailing internal collaboration and IT systems, as well as having technologies that facilitate communication and collaboration with customers outside the organization. Srinivasan states, “I’m very optimistic that what started or what accelerated as part of the pandemic, because it was the essential need of that time, has now started morphing into a different type of model where companies like ours are using it as a competitive advantage.” Technology for Hybrid Work This new model offers companies a competitive advantage by reducing costs, increasing employee satisfaction, and enabling them to access a global talent pool. The hybrid work model is the lovechild of necessity and innovation, a silver lining that emerged from the pandemic. And what we have found is, we are now able to attract talent from different parts of the countries that we are operating in.” Talent dispersion allows companies like GoTo to attract, retain, and nurture talent from all corners of the world, giving them a competitive edge. Srinivasan shares his experience with GoTo, a billion-dollar company with a global presence: “We are a remote centric workforce of 3,500 employees. The remote centric model has opened doors for companies to tap into diverse talent pools. ![]() The Hybrid Work Model: A Competitive Advantage Srinivasan points out that “getting to work is expensive, it’s expensive for the company, because of real estate and things like that it’s expensive for employees, sitting in traffic in different parts of the world.” Moreover, employees often have to rearrange their personal lives to accommodate the inflexibility of office-based work. The expenses of real estate for companies and the burden of commuting for employees can be overwhelming. The traditional office model comes with a hefty price tag. As Paddy Srinivasan eloquently puts it, “This remote centric model is now a proven model, where companies have started expecting employees to work from anywhere using digital technologies to collaborate with each other.” Companies have adapted to the digital age, seamlessly transitioning to using platforms like GoTo’s communication and collaboration software to bridge the gap between employees and customers. ![]() ![]() Remote work is no longer the uncharted territory it once was it has grown into a proven model for successful business operations. ![]()
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